Evergreen Marketing
Build a Sales Funnel
Build a sales funnel for each of your offers to upgrade your customer experience.
The Basics

What is a sales funnel?

A sales funnel is a popular way to visualize your customer journey:
It starts when someone learns about you and your business for the first time, and ends when they purchase your product and become a customer.
There are three main stages in a funnel:
TOFU: Top of Funnel
MOFU: Middle of Funnel
BOFU: Bottom of Funnel

Connect your marketing, sales, and customers

The main focus at the top of the funnel (TOFU) is:
capturing attention
growing an audience
getting their permission to continue communicating through other channels
building trust with educational and entertaining content
discovering what is most relevant for your audience right now
As you progress toward the middle of the funnel (MOFU), you start to transition from marketing to sales.
This is where you ask your audience (or a segment of your audience) to purchase your product.
It doesn’t matter if your main offer is an online course, membership site, digital product, coaching, or a service… at some point everyone needs to make this transition in their funnel from marketing to selling.
Finally, a percentage of your audience will purchase your product and become customers.
A percentage of those customers will buy something again in the future.
And a percentage of those repeat buyers will become advocates for you and your business.

Start with an evergreen email funnel

The fastest way to get started with your own sales funnel is to build an evergreen email sequence.
Your leads and subscribers could get your best marketing message right when they’re most interested… instead of making them wait on your list and go “cold” waiting for your next launch.
For example, you can create a sequence for new subscribers so that whenever someone subscribes to your list, they have seven days to access your special offer. And then once that subscriber's deadline has expired, they will be automatically redirected to the page of your choice.