Automated Webinar

Jack Born

also recommends downloading the Evergreen Email Engine™ Playbook:

August 11, 2023
November 8, 2022

High-Converting Webinars

Whether you're using an automated webinar platform (i.e. EasyWebinar, EverWebinar, Demio), or hosting your own automated webinar through a simple opt-in form and replay page - webinars can be very effective for presenting your content and offers through longer-form video.

Now you can integrate Deadline Funnel with your automated webinars so that whenever someone attends the webinar, Deadline Funnel creates a unique deadline for that person. For example, with a three-day evergreen deadline, someone who watches the webinar on a Monday would have until Thursday to access your special offer.

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Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.

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How do I integrate Deadline Funnel with my automated webinar?

First, integrate your webinar platform with your email platform so that each subscriber is tagged as soon as they attend the webinar. Then you can set up a Deadline Funnel campaign that starts when that specific tag gets added to a subscriber - giving each person who receives the tag a specific number of days to access your special offer based on when they originally attended the webinar.

What kind of special offers can I create?

The three most popular special offers are a price discount, an expiring bonus, and a limited-time product. A price discount is easy to set up - just create a page that displays a coupon or lower price than your regular offer, and your subscribers will only have access to that until their unique deadline expires. The expiring bonus allows you to offer special bonuses to subscribers who purchase before their deadline. And a limited time product goes away completely after the deadline.

Urgency: the missing ingredient

Urgency is a powerful motivator in marketing. It's the difference between sending out an email campaign telling people about your offer, and sending out an email campaign with a deadline that incentivizes your audience to take action now. Take everyone who has received your emails over the last 30 days, and you can split them into three groups: "Love at first sight," "Not going to buy," and "I'm on the fence." The third group is the 80% of your subscribers that Deadline Funnel can help you convert into buyers. The key thing to understand about this group is that they’re giving you their attention... but you won’t have it forever. Attention drops quickly over time. And there's nothing better to help convert that third group into buyers than a strong offer with a deadline.

How to measure your results

Deadline Funnel makes it easy to measure the revenue that each of your email sequences are generating. In your email platform, tag subscribers that purchase through your email sequence. And then add the Deadline Funnel sales tracking trigger so that each sale from that sequence is sent to your Deadline Funnel account.

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