Build a Sales Funnel

Jack Born

also recommends downloading the Evergreen Email Engine™ Playbook

Updated:
December 12, 2022
Created:
November 9, 2022

The Basics

What is a sales funnel?

A sales funnel is a popular way to visualize your customer journey:

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It starts when someone learns about you and your business for the first time, and ends when they purchase your product and become a customer.

There are three main stages in a funnel:

  1. TOFU: Top of Funnel
  2. MOFU: Middle of Funnel
  3. BOFU: Bottom of Funnel

Goals

Connect your marketing, sales, and customers

The main focus at the top of the funnel (TOFU) is:

  • capturing attention
  • growing an audience
  • getting their permission to continue communicating through other channels
  • building trust with educational and entertaining content
  • discovering what is most relevant for your audience right now

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As you progress toward the middle of the funnel (MOFU), you start to transition from marketing to sales.

This is where you ask your audience (or a segment of your audience) to purchase your product.

It doesn’t matter if your main offer is an online course, membership site, digital product, coaching, or a service… at some point everyone needs to make this transition in their funnel from marketing to selling.

Finally, a percentage of your audience will purchase your product and become customers.

A percentage of those customers will buy something again in the future.

And a percentage of those repeat buyers will become advocates for you and your business.

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Deadline Funnel

Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.

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Evergreen

Start with an evergreen email funnel

The fastest way to get started with your own sales funnel is to build an evergreen email sequence.

Your leads and subscribers could get your best marketing message right when they’re most interested… instead of making them wait on your list and go “cold” waiting for your next launch.

For example, you can create a sequence for new subscribers so that whenever someone subscribes to your list, they have seven days to access your special offer. And then once that subscriber's deadline has expired, they will be automatically redirected to the page of your choice.

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Visit our free training to get started.

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