Click-Based Email Sequence

Gabriel Ryan

also recommends the Evergreen Email Challenge: evergreenemailchallenge.com

Updated:
December 9, 2022
Created:
November 8, 2022

Activity-Based Segmentation

This blueprint is an alternative option to the email sequence with special offer blueprint. Instead of starting an evergreen deadline based on when someone opts in, for example, you can wait to start the deadline until they click a Deadline Funnel link in one of your emails.

The benefit of this approach is that you can create a personalized offer for your subscribers based on when they take a specific action - clicking an email link - as opposed to just based on when they opt in, or when they are added to a specific sequence.

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How do I integrate Deadline Funnel based on an email link click?

Add a Deadline Funnel link to your emails, and the first time a subscriber clicks on that link is when Deadline Funnel will create their unique deadline. For example, if you set up a three-day deadline that starts when a link is clicked, each person who clicks on that link in your email will have three days to access your special offer, based on when they first clicked the link.

What kind of special offers can I create?

The three most popular special offers are a price discount, an expiring bonus, and a limited-time product. A price discount is easy to set up - just create a page that displays a coupon or lower price than your regular offer, and your subscribers will only have access to that until their unique deadline expires. The expiring bonus allows you to offer special bonuses to subscribers who purchase before their deadline. And a limited time product goes away completely after the deadline.

Urgency: the missing ingredient

Urgency is a powerful motivator in marketing. It's the difference between sending out an email campaign telling people about your offer, and sending out an email campaign with a deadline that incentivizes your audience to take action now. Take everyone who has received your emails over the last 30 days, and you can split them into three groups: "Love at first sight," "Not going to buy," and "I'm on the fence." The third group is the 80% of your subscribers that Deadline Funnel can help you convert into buyers. The key thing to understand about this group is that they’re giving you their attention... but you won’t have it forever. Attention drops quickly over time. And there's nothing better to help convert that third group into buyers than a strong offer with a deadline.

How to measure your results

Deadline Funnel makes it easy to measure the revenue that each of your email sequences are generating. In your email platform, tag subscribers that purchase through your email sequence. And then add the Deadline Funnel sales tracking trigger so that each sale from that sequence is sent to your Deadline Funnel account.

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