Special Offer For First X Buyers

Gabriel Ryan

Gabriel Ryan also recommends the Evergreen Email Challenge: evergreenemailchallenge.com

December 6, 2022
November 9, 2022

Quantity-Limited Campaigns

Sometimes your launch is not limited by a date, but limited by the number of purchasers that you want to take on during a given period of time. For example, you might have a course that opens a few times per year, but for each launch you want to limit it to 100 buyers.

Quantity campaigns are perfect for that type of launch, because you can set the available quantity when you create the campaign, and then Deadline Funnel will automatically decrease the quantity remaining whenever someone purchases your product.


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How do I integrate with Deadline Funnel for a quantity campaign?

Add a tag to subscribers that purchase your product, and then set up a trigger to send those subscribers to Deadline Funnel whenever the tag is applied. Then Deadline Funnel will automatically track each sale, and decrease the remaining quantity on your special offer page. Once the quantity remaining reaches zero, then anyone who visits that special offer page will be redirected to the page of your choice.

What kind of special offers can I create?

The three most popular special offers are a price discount, an expiring bonus, and a limited-time product. A price discount is easy to set up - just create a page that displays a coupon or lower price than your regular offer, and your subscribers will only have access to that until their unique deadline expires. The expiring bonus allows you to offer special bonuses to subscribers who purchase before their deadline. And a limited time product goes away completely after the deadline.

Urgency: the missing ingredient

Urgency is a powerful motivator in marketing. It's the difference between sending out an email campaign telling people about your offer, and sending out an email campaign with a deadline that incentivizes your audience to take action now. Take everyone who has received your emails over the last 30 days, and you can split them into three groups: "Love at first sight," "Not going to buy," and "I'm on the fence." The third group is the 80% of your subscribers that Deadline Funnel can help you convert into buyers. The key thing to understand about this group is that they’re giving you their attention... but you won’t have it forever. Attention drops quickly over time. And there's nothing better to help convert that third group into buyers than a strong offer with a deadline.

How to measure your results

Deadline Funnel makes it easy to measure the revenue that each of your email sequences are generating. In your email platform, tag subscribers that purchase through your email sequence. And then add the Deadline Funnel sales tracking trigger so that each sale from that sequence is sent to your Deadline Funnel account.

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