Product Launch

Jack Born

Jack Born also recommends downloading the Evergreen Email Engine™ Playbook: go.growthleap.com/playbook

Updated:
December 9, 2022
Created:
November 9, 2022

Ready... Set... Launch

If you're launching a new product, doing a holiday promotion, or creating any other marketing campaign where the deadline needs to be a fixed-date that's the same for everyone... then the product launch blueprint is for you!

Another place that you can use the product launch blueprint is when you're creating an offer for the first time and want to launch it to your existing list. Then, once the launch is complete, you can switch over to an evergreen blueprint to keep running it for new subscribers.

START USING THIS BLUEPRINT

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Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.

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How do I integrate with Deadline Funnel for a product launch?

Create a special offer page for your product launch that will only be available until the deadline. And then set up a product launch campaign in Deadline Funnel, so that after the deadline anyone who visits the special offer page is automatically redirected to the page of your choice. You can also use the Deadline Funnel links and email timers in your email sequence if you'd like! After the product launch is done, you can also convert it to an evergreen campaign for new subscribers moving forward.

What kind of special offers can I create?

The three most popular special offers are a price discount, an expiring bonus, and a limited-time product. A price discount is easy to set up - just create a page that displays a coupon or lower price than your regular offer, and your subscribers will only have access to that until their unique deadline expires. The expiring bonus allows you to offer special bonuses to subscribers who purchase before their deadline. And a limited time product goes away completely after the deadline.

Urgency: the missing ingredient

Urgency is a powerful motivator in marketing. It's the difference between sending out an email campaign telling people about your offer, and sending out an email campaign with a deadline that incentivizes your audience to take action now. Take everyone who has received your emails over the last 30 days, and you can split them into three groups: "Love at first sight," "Not going to buy," and "I'm on the fence." The third group is the 80% of your subscribers that Deadline Funnel can help you convert into buyers. The key thing to understand about this group is that they’re giving you their attention... but you won’t have it forever. Attention drops quickly over time. And there's nothing better to help convert that third group into buyers than a strong offer with a deadline.

How to measure your results

Deadline Funnel makes it easy to measure the revenue that each of your email sequences are generating. In your email platform, tag subscribers that purchase through your email sequence. And then add the Deadline Funnel sales tracking trigger so that each sale from that sequence is sent to your Deadline Funnel account.

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