Launching a new product can be an exciting yet challenging endeavor, and this blog post looks into the common problems creators often encounter. From engaging the audience effectively to writing compelling marketing messages under tight deadlines, the pressure can be overwhelming and lead to suboptimal outcomes. We'll explore how Deadline Funnel can help you address these challenges with a unique solution.
Bonus vs. Business
Launches are a bonus
Launches are a bonus… they’re not a business! The big problem with a product launch and a business based on product launches is that you never break free.
The quote above comes from a 49-page report written by a brilliant marketer named Rich Schefren.
Just in case you're not familiar with Rich, one of the things that he is known for is his expertise at launches.
This isn’t a business model… it’s a trap. Personally, I’d use another word to describe it: compromise. Every launch requires a huge investment of time, energy, and cash for returns that are not guaranteed.- James Schramko in Work Less, Make More
There’s a lot of hype around product launches, but they aren’t the best way to consistently grow your business.
Are launches inherently bad? Absolutely not. They can be a great added bonus to your marketing and growth. But making product launches the core of your business is not sustainable.
Grow Your Business with Deadline Funnel
Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.