Jack Born also recommends downloading the Evergreen Email Engine™ Playbook: go.growthleap.com/playbook
When someone subscribes to your email list, it's a great opportunity to present them with a low-priced offer and short deadline. There's a percentage of people who sign up for your email list and are ready to dive in... and this is their chance to become a customer immediately even before your email marketing kicks in.
You can set this up right on your optin thank you page, so that whenever someone opts in, they get redirected to your 15-minute special offer. And then 15 minutes later, they will be automatically redirected to the page of your choice.
Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.Sign Up
First, create your Deadline Funnel campaign and set the length of your deadline (i.e. 15 minutes). Then, add your optin thank you page URL to Deadline Funnel. And finally, add the Deadline Funnel tracking code to your page. The Deadline Funnel tracking code is similar to a FB pixel or any other marketing scripts you already have on your website. It's responsible for displaying the deadline on your thank you page, and redirecting each subscriber after their unique deadline expires.
The three most popular special offers are a price discount, an expiring bonus, and a limited-time product. A price discount is easy to set up - just create a page that displays a coupon or lower price than your regular offer, and your subscribers will only have access to that until their unique deadline expires. The expiring bonus allows you to offer special bonuses to subscribers who purchase before their deadline. And a limited time product goes away completely after the deadline.
Urgency is a powerful motivator in marketing. It's the difference between sending out an email campaign telling people about your offer, and sending out an email campaign with a deadline that incentivizes your audience to take action now. Take everyone who has received your emails over the last 30 days, and you can split them into three groups: "Love at first sight," "Not going to buy," and "I'm on the fence." The third group is the 80% of your subscribers that Deadline Funnel can help you convert into buyers. The key thing to understand about this group is that they’re giving you their attention... but you won’t have it forever. Attention drops quickly over time. And there's nothing better to help convert that third group into buyers than a strong offer with a deadline.
Deadline Funnel makes it easy to measure the revenue that each of your email sequences are generating. In your email platform, tag subscribers that purchase through your email sequence. And then add the Deadline Funnel sales tracking trigger so that each sale from that sequence is sent to your Deadline Funnel account.