also recommends the Evergreen Email Challenge: evergreenemailchallenge.com
Let's look at an example of a marketing problem that a lot of businesses might face - a lead magnet that is not converting well:
You can try to solve this conversion problem using popular marketing tactics - running a split test, redesigning the page, adding a social proof widget, etc.
And there’s nothing necessarily wrong with those individual ideas 🙂
But it’s easy to forget that tactics are only a means to an end; they exist as a tool to help execute a bigger system and strategy.
Messing around with the parts of your “funnel” won’t necessarily improve the system as a whole (and may make them worse).
- André Chaperon in "Systems Thinking vs. Funnel Optimization"
Here are some warning signs that appear when there is too much emphasis placed on tactics:
Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.Sign Up
The other way you can try to solve our conversion problem is by starting with a deeper look at your marketing system:
AFTER you define our marketing system and strategies, THEN you can decide which tactics to implement.