Too Much Emphasis on Tactics

Gabriel Ryan

also recommends the Evergreen Email Challenge:

August 11, 2023
November 9, 2022


A classic marketing challenge

Let's look at an example of a marketing problem that a lot of businesses might face - a lead magnet that is not converting well:

No image


A tactical approach to solving the problem

You can try to solve this conversion problem using popular marketing tactics - running a split test, redesigning the page, adding a social proof widget, etc.

And there’s nothing necessarily wrong with those individual ideas 🙂

But it’s easy to forget that tactics are only a means to an end; they exist as a tool to help execute a bigger system and strategy.

Messing around with the parts of your “funnel” won’t necessarily improve the system as a whole (and may make them worse).

- André Chaperon in "Systems Thinking vs. Funnel Optimization"

Here are some warning signs that appear when there is too much emphasis placed on tactics:

  • Looking for cheap clicks and traffic, without understanding who your ideal customer is
  • Trying to grow your list quickly, before defining what it means for someone to be a part of your community
  • Pushing for a quick purchase, before investing time to educate and provide value
  • Shiny object syndrome

Grow Your Business with
Deadline Funnel

Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.

Sign Up

Marketing System

Use systems thinking to create better marketing experiences

The other way you can try to solve our conversion problem is by starting with a deeper look at your marketing system:

AFTER you define our marketing system and strategies, THEN you can decide which tactics to implement.

Most Popular

4 min read
Quit Selling Ice To Eskimos — Finding Product Market Fit
Read More
7 min read
The Webinar Marketing Playbook — Free 6-Step Guide To Masterclass Profits
Read More
Cross-Selling and Upselling: How To Use Both To Increase Sales
Read More

Convert More Leads to Customers on Autopilot with Evergreen Email

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.