Conversion Rate Optimization
Continuous improvement and iteration should be the foundation of your marketing strategy.
The Tactical Triangle
Use traffic, conversion, and economics to grow your business
Why is conversion rate optimization so critical for growing your business?
We’ll look to the Tactical Triangle for the answer - a visualization of how traffic, conversion, and economics work together to grow a profitable business. The Tactical Triangle was also created by Jack Born, the founder of Deadline Funnel.
Here’s how it works:
The Triangle says: In order to sell something, you have to get Traffic; then you have to Convert the traffic; and Economics means you have to make some money on what you sell – which is why you went into business in the first place.
Conversion is a critical part of the Tactical Triangle - without conversion, no sales are made.
Conversion bridges the gap between creating awesome content for your audience, and generating revenue for your business.
Conversion rate optimization is the process of increasing conversion in your business.
And Deadline Funnel is the platform for increasing your conversions and improving the economics of your business.
Know your numbers
Peter Drucker (a famous management consultant) once said:
If you can’t measure it, you can’t improve it.
For most course creators, marketers, and entrepreneurs, the two numbers that should be measured and improved are:
How many new subscribers are joining your email list?
How much new revenue is being generated by those subscribers?
Deadline Funnel is the only platform where you can track both of those numbers - subscriber and revenue growth - in one dashboard:
Focus on Your Offer
Most of the time, people talk about CRO in the context of making changes to your website - A/B tests of headlines, colors, buttons, optin forms, etc.
But the biggest immediate impact to your business will almost always be a result of improving your offer.
Let’s say you’re selling an online course, and you get 1000 visitors, 100 email subscribers, and only 1 purchase.
So it’s not converting well.
At that point, most people give up on their product (the course).
But that’s probably not the issue!
The most important thing to remember is that your offer is different from your product.
Your offer is the “frame” around your product:
By changing those elements, you can create completely different offers around the same product, and test to see which offer is the most effective for your business.