I'm a mom. I have five kids, and I live in Israel, which is seven hours ahead of the East Coast and 10 hours ahead of the West Coast. And as an international entrepreneur, you understand, I was not gonna stay up late at night to do launch events. My life is not conducive to live launching. When I discovered Deadline Funnel, I was like, "oh, this is so much better. I'm gonna build a system where I can still provide an incredibly high level of service to my clients and also sleep."