- So I wanted to use Deadline Funnel for the live launches, but I saw the potential of evergreen. And this is gonna be the way to do it because each person has basically their own journey. It made things a lot more stable. It makes it so you've got this machine that runs in the background, and so I can have an ad on my podcast every single episode that talks about that webinar. And it doesn't matter what's happening in my business; that is always running in the background. So I get plenty of people going to that on both ads, from both ads and from organic. We have a lot of entry points into this one thing, so we're able to leverage it. And it just really makes things a lot more even when it comes to income. 'Cause like I said, everybody's on their own journey with releases, and they can join it anytime they want.