So I'd bring in email subscribers the old-fashioned way, and what I found from putting those courses in a limited-time offer funnel, especially when powered by Deadline Funnel, is that people would scoop 'em up on the spot at much higher rates than I was anticipating. We'd see maybe between a 3 to 5% conversion rate off of new subscribers, which was a lot higher than I was expecting, and so I attribute a lot of that to putting that Deadline Funnel piece in place and just having it in place so that if people were “hot” for me and they were ready to put a ring on it sooner rather than later, then all of that was available to them.