Map Your Funnel's Profitability

Do you really know how profitable your sales funnel is? Traffic and clicks are great, but they don't pay the bills. This calculator is designed to give you a clear, data-driven view of your funnel's financial health, helping you identify weak spots, model improvements, and maximize your return on investment. 📈

How It Works

  1. Stage 1 & 2: Enter Your Core Metrics. Start with the essentials: how many people visit your sales page, your conversion rates, and the price of your main product. These are the only required fields.
  2. Add Upsells (Optional but Recommended!). This is where you can see the true power of funnel optimization. Add the conversion rate and price for any Order Bumps or One-Time Offers you have.
  3. Input Your Ad Costs. To calculate a true ROI, enter your total ad spend. If you leave this blank, the calculator will still work, but the ROI will be shown as infinite (∞).
  4. Calculate & See Your Results. Click the "Calculate ROI" button. To protect and deliver your detailed report, we'll ask for your email. You'll then instantly unlock a full breakdown of your funnel's performance.

Why Use This Calculator?

🗺️ Get the Big Picture

Understand the complete financial performance of your entire funnel, not just individual pages.

🔗 Identify Weak Links

The visual funnel breakdown makes it easy to spot where you're losing customers so you can focus your efforts.

💰 Maximize Profitability

Model scenarios to see how a small tweak can drastically impact your bottom line and average cart value.

✅ Make Data-Driven Decisions

Stop guessing. Use concrete numbers to justify ad spend, prioritize tasks, and confidently scale your campaigns.

Understanding the Terminology

  • Order Bump: An additional offer presented during checkout that customers can add to their purchase with a single click, increasing the average order value.
  • One-Time Offer (OTO): An upsell presented immediately after the initial purchase that gives customers a single opportunity to buy a complementary product.
  • End-to-End Conversion Rate: The overall conversion rate from the moment a visitor lands on your sales page to the moment they complete a purchase.