ActiveCampaign vs. ConverKit: The Right Choice For Sales

Anthony Xiques
August 11, 2023
December 12, 2022

Email marketing software solutions are tools that enable you to design, carry out, and manage email marketing campaigns. They frequently come along with email builders, email scheduling features, and campaign automation tools, which can assist you in streamlining operations. In addition to this, they offer reporting and analytics to marketers, which enables them to measure important KPIs and streamline their campaigns.

Why You Should Utilize Email Marketing Software or Tools

The objective of email marketing extends far beyond simply promoting a product or service. Every time a recipient opens one of your emails, it not only raises direct sales but also strengthens customer loyalty, cultivates leads, and brings about increased brand awareness. 

It takes a lot of time to send out mass emails because there are several steps involved, such as compiling a list, dividing it into smaller segments, sending the emails themselves, and compiling feedback reports.

Email marketing software eliminates the need for these steps and automates a significant portion of the remaining manual procedures. Additionally, it enables you to do A/B tests on campaigns and calculate ROI using precise analytics. 

Using the service, you can monitor in real time how well a campaign is doing by looking at the stream of key data as it occurs. This gives you the ability to make changes to the campaign for a more successful final result.

You're limiting their full potential if you're not utilizing software in your email marketing campaigns. In this article, we have prepared an in-depth description of the features and benefits of email marketing solutions to assist you in acquiring a better grasp of the unique functionalities of email marketing software so that you can get the most out of your new investment and maximize its potential.

What is ActiveCampaign?

ActiveCampaign is an all-in-one solution for customer relationship management (CRM), sales automation software, and email marketing tools.  Additionally, it offers cloud-based marketing and sales automation solutions and includes capabilities such as web analytics, leads scoring, customer relationship management, and email marketing campaign creation.

ActiveCampaign clients can access extensive tracking of user behavior and marketing segmentation tools on the platform, allowing for the development of highly targeted campaigns.

ActiveCampaign Features

Here are some essential ActiveCampaign's features:

Email Marketing

With ActiveCampaign, you can send the email that best suits your business's needs. You will have complete control over the formats of the emails you send, thanks to this feature. You can make stunning, attention-grabbing email campaigns in a matter of minutes, and you don't even need to be a tech whiz to accomplish it.

The drag-and-drop functionality of ActiveCampaign's email builder makes it simple for anyone to create an email from scratch or use one of the company's pre-made templates. In addition, you can construct useful subscription forms, provide dynamic content, segment your email list, and carry out beneficial split testing on your marketing efforts.

Subscription Forms

Create an easy opt-in form that collects email addresses and categorizes your target demographic. You will be able to generate welcome sequences, follow-up emails, and notify members of your team of new subscribers from within the form. ActiveCampaign allows you to create campaigns that are activated when a contact submits a form. With the help of the signup form builder, you can embed forms directly on your website in a matter of seconds.

Split Testing

You can increase open rates and enhance the messaging in your emails with the use of a split test. You may do A/B tests on a variety of aspects of an email, including the subject line, the language, the calls to action, and even the graphics and media that are contained within the email, to determine which elements your audience appreciates the most. 

You may perform tests on the entire workflow, even if you have complicated automation running, to ensure that your sales funnel converts as many customers as possible.

Marketing Automation

When you automate your emails, it's like having an additional pair of hands to help you get more done. ActiveCampaign possesses robust capabilities for marketing automation, which will assist you in monitoring the events that occur on your website, establishing automation goals, creating automation maps, assigning attributions, and splitting actions.

Site Tracking

You'll have a far better understanding of what your contacts are looking for if you use site tracking to see which of your contacts connect with your website. You will be able to see which products and information your contacts are looking for on your website if you use the site tracking feature of ActiveCampaign. 

This will allow you to follow up with them and provide them with more information, which will help create more engagement and increase conversion rates.

Automation Goals

Keeping tabs on your automation's progress will help you determine which parts of your audience require additional pre-conditioning and how to best reach them. You will be able to observe how individuals are progressing through your sales funnel and where they are dropping off so that you can make modifications if necessary, thanks to the automated goals feature of ActiveCampaign.

What's more, you can monitor which areas of your funnel are receiving interaction by tracking micro conversions like clicks, opens, and plays. You can also tell which parts of your funnel need some Attention. 

The tracking of goals also gives you an idea of when your audience is more likely to convert, where to upsell, and when to start a sales sequence when your audience is already warmed up.

Automation Map

Use the ActiveCampaign automation map to examine how your various automations interact with one another. It makes it simple to examine your email marketing tools from the a broader perspective and to locate fresh opportunities that will allow you to maximize the growth of your firm.

The map view allows you to visualize the whole funnel map and understand how each component links, allowing you to make improvements to your plan following what you observe.

Sales and CRM Systems

A customer relationship management system functions as a personal automation tool that assists you in prioritizing, which ultimately leads to a focus on selling. The sales CRM provided by ActiveCampaign enables you to manage all of your contacts effectively and retain all the information you require to develop campaigns that convert.

Contact and Lead Scoring

Making sure your audience is interested enough in what you have to sell before you begin selling is one of the most effective strategies to increase conversions. A lead score is a number determined by the amount of engagement a contact has with a company, and that is assigned to that individual contact.

The more a potential customer interacts with your small business or company, whether by clicking on links in your emails or visiting your website, the higher their lead score will be. Lead scoring in ActiveCampaign allows you to determine which contacts are ready to buy by measuring their level of engagement with your content. 

Gmail Extension

With the ActiveCampaign Gmail extension, you'll be able to handle all of your sales communication without ever leaving your inbox on Gmail. Track how many times a contact has read, opened, and responded to your emails. 

Then, you may respond to them via Gmail, and ActiveCampaign will instantly update their contact card with the new information. This will turn ActiveCampaign into a central location for your contact information.


Smartphones and other mobile devices are increasingly being used to check email, browse the web, and more. Through the SMS marketing features of an ActiveCampaign account, you can communicate with your contacts via their mobile phones and other social media platforms. 

In addition, you can seamlessly sync Facebook Custom Audiences with ActiveCampaign.

Customer Service & Support

ActiveCampaign customers can get assistance through email, live chat on the company website, or one-on-one instruction.  

In addition, they provide users with access to a comprehensive Help Center and an online community forum where they may seek assistance with troubleshooting common issues.

Additionally, they provide free migration services and have a directory of trained consultants available in case you require additional hands-on assistance. You can collaborate with these consultants to develop a unique plan for making the most of ActiveCampaign to achieve your business goals.

ActiveCampaign Pricing

How much does ActiveCampaign cost? Pricing is based on the plan that you select as well as the number of contacts you have.

Plans with a higher monthly premium are the only ones that include access to the CRM feature. There is no free plan available through ActiveCampaign. ActiveCampaign provides a discount for annual contracts that are paid in full at the beginning of the year. 

Any business in need of a simple yet effective email marketing tool should look into ActiveCampaign's Lite Plan. If your business is looking for a platform that can handle both email marketing and customer relationship management, look into ActiveCampaign's Plus, Professional, or Enterprise plans.

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What is ConvertKit?

ConvertKit is an advanced marketing tool for content creators, with features that help you grow and retain your audience. Nathan Barry developed the robust e-mail provider (ESP) ConvertKit. In the realm of email marketing automation, it is rapidly expanding thanks to its user-friendliness and other amazing characteristics. In addition, it allows you to create unlimited landing pages and sign-up forms to increase your email list.

Pricing Options

How much does ConvertKit cost? ConvertKit pricing plans are determined by the number of email subscribers.

For fresh content makers just starting, The Subscriber Free plan is a great option. With the Creator plan, creators can automate their workflow while still keeping costs low as their audience grows. Established creators looking to expand their businesses can get started with the Creator Pro for a larger audience and more options.

ConvertKit Features

Here are some essential features of ConvertKit:

Expand Your Audience

Experimentation and adaptation are crucial to growth. With ConvertKit, you can easily and quickly generate the landing pages you need to spread your message to new people and win them over.

Automate Your Sales Funnels

The evergreen funnel isn't the only thing that the ConvertKit Visual Automations builder can automate. Maintaining relevance in content requires categorizing your audience according to their entry, involvement, and interests. The solution can provide automation workflow and offer complete control of email automation.

Plan Your Sales Cycle

You have complete control over the content delivered to your subscribers. Provide them with relevant, timely, and tailored content.

One-Time Setups

There's no need to restart everything all the time. To save time while publishing, set up an RSS feed, create default content for emails, and use email templates.

Generate Income

ConvertKit offers all the features that allows you to sell your digital products directly. Alternatively, you can link your preferred eCommerce tool and popular email marketing services to your landing page to get a comprehensive picture of your sales and audience activity.

You Can Choose Your Prices

ConvertKit provides a variety of ways to help you monetize your content, including one-time payment options, subscriptions, pay-what-you-want pricing, tip jars, and installment plans.

Create a Unified Sales Dashboard

If you want to monitor sales data from all of your channels in one place, it's a good idea to integrate your e-commerce technologies like Shopify, Teachable, and WooCommerce.

Main Differences between ConvertKit vs. ActiveCampaign

ActiveCampaign and ConvertKit differ mostly in the following ways:

How to Choose the Right Software for Email Marketing

Some email marketing systems are free, while others may charge a fee for their services. The size of your brand and your marketing budget will determine what services your business needs. A few factors to think about when selecting a service provider are as follows:

How User-Friendly Are the Interface and the Set-up Process?

Your ESP may have a robust platform, but if your team struggles to navigate the interface, it won't be put to good use. Responsive mobile themes are a must-have for any email service provider. Some examples of advanced capabilities are the ability to tailor the experience to each user, the use of dynamic content, and the use of automation.

How Long Has This Provider Been in Business?

The true test of a reliable provider is how well it adapts to changing market conditions. An ESP that has a history of success has an expert grasp of sustainability. Keep in mind that the ESP will be hosting a lot of your data, so if it goes under, your business could go under with it.

Can You Trust Its Reliability for Delivery?

The inboxes of your intended recipients are the final destination for your emails. Therefore, you must take precautions to ensure their safe arrival. Your company's email reputation will take a hit, and you risk losing customers if your messages are flagged as spam by recipients' ISPs.

How Many Email Design and Template Selections Do They Offer?

Marketing templates given by your chosen supplier may be a viable option if you lack the time or motivation to write your own. Certain retailers provide customers with a large library of expertly crafted templates that may be used for a wide range of purposes.

What Kind of Email Automation and Marketing Is Offered?

It is crucial to be able to create efficient and relevant one-to-one messaging to have the capacity to create automated emails that are generated based on the activities of your prospects and customers. In turn, email automation will increase your email marketing's open, click-through, and conversion rates.

Can It Integrate with Social Media Channels?

Email and other marketing channels are becoming more and more intertwined as tablets, smartphones, and social media platforms gain popularity. To effectively keep constant contact, manage your company's social media presence, and gather relevant insights, your ESP must include social media integration. In addition, it must ensure that your members have a great viewing experience regardless of the device they are using.

Is It Suitable for Your Budget?

Depending on the volume of emails sent for a given campaign, the price for basic email marketing services and software might range widely. Given the wide range of prices, it could be productive to begin your provider search by compiling a pricing list of potential serices so that you can adjust your budget to a realistic expectation while simultaneously eliminating providers outside of your company’s monetary reach. 

Does It Monitor Sales and Integrate with Your CRM?

The success of an email and SMS marketing effort is meaningless if the results aren't tracked. If you want to maximize the return on investment (ROI) from your email marketing efforts, tracking and reporting solutions are a must. You need to make sure an ESP's reporting features are intuitive and provide useful data.


It can be difficult to choose an email service provider that works for your business. You'll need to put in a lot of time researching. While many ESPs may share common features, once you get above the surface level, you'll realize that there are significant distinctions among them.

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