Why You Should Utilize Email Marketing Software or Tools
The objective of email marketing extends far beyond simply promoting a product or service. Every time a recipient opens one of your emails, it not only raises direct sales but also strengthens customer loyalty, cultivates leads, and brings about increased brand awareness.
It takes a lot of time to send out mass emails because there are several steps involved, such as compiling a list, dividing it into smaller segments, sending the emails themselves, and compiling feedback reports.
Email marketing software eliminates the need for these steps and automates a significant portion of the remaining manual procedures. Additionally, it enables you to do A/B tests on campaigns and calculate ROI using precise analytics.
Using the service, you can monitor in real time how well a campaign is doing by looking at the stream of key data as it occurs. This gives you the ability to make changes to the campaign for a more successful final result.
You're limiting their full potential if you're not utilizing software in your email marketing campaigns. In this article, we have prepared an in-depth description of the features and benefits of email marketing solutions to assist you in acquiring a better grasp of the unique functionalities of email marketing software so that you can get the most out of your new investment and maximize its potential.
What is ActiveCampaign?
ActiveCampaign is an all-in-one solution for customer relationship management (CRM), sales automation software, and email marketing tools. Additionally, it offers cloud-based marketing and sales automation solutions and includes capabilities such as web analytics, leads scoring, customer relationship management, and email marketing campaign creation.
ActiveCampaign clients can access extensive tracking of user behavior and marketing segmentation tools on the platform, allowing for the development of highly targeted campaigns.
Here are some essential ActiveCampaign's features:
With ActiveCampaign, you can send the email that best suits your business's needs. You will have complete control over the formats of the emails you send, thanks to this feature. You can make stunning, attention-grabbing email campaigns in a matter of minutes, and you don't even need to be a tech whiz to accomplish it.
The drag-and-drop functionality of ActiveCampaign's email builder makes it simple for anyone to create an email from scratch or use one of the company's pre-made templates. In addition, you can construct useful subscription forms, provide dynamic content, segment your email list, and carry out beneficial split testing on your marketing efforts.
Create an easy opt-in form that collects email addresses and categorizes your target demographic. You will be able to generate welcome sequences, follow-up emails, and notify members of your team of new subscribers from within the form. ActiveCampaign allows you to create campaigns that are activated when a contact submits a form. With the help of the signup form builder, you can embed forms directly on your website in a matter of seconds.
You can increase open rates and enhance the messaging in your emails with the use of a split test. You may do A/B tests on a variety of aspects of an email, including the subject line, the language, the calls to action, and even the graphics and media that are contained within the email, to determine which elements your audience appreciates the most.
You may perform tests on the entire workflow, even if you have complicated automation running, to ensure that your sales funnel converts as many customers as possible.
When you automate your emails, it's like having an additional pair of hands to help you get more done. ActiveCampaign possesses robust capabilities for marketing automation, which will assist you in monitoring the events that occur on your website, establishing automation goals, creating automation maps, assigning attributions, and splitting actions.
You'll have a far better understanding of what your contacts are looking for if you use site tracking to see which of your contacts connect with your website. You will be able to see which products and information your contacts are looking for on your website if you use the site tracking feature of ActiveCampaign.
This will allow you to follow up with them and provide them with more information, which will help create more engagement and increase conversion rates.
Keeping tabs on your automation's progress will help you determine which parts of your audience require additional pre-conditioning and how to best reach them. You will be able to observe how individuals are progressing through your sales funnel and where they are dropping off so that you can make modifications if necessary, thanks to the automated goals feature of ActiveCampaign.
What's more, you can monitor which areas of your funnel are receiving interaction by tracking micro conversions like clicks, opens, and plays. You can also tell which parts of your funnel need some Attention.
The tracking of goals also gives you an idea of when your audience is more likely to convert, where to upsell, and when to start a sales sequence when your audience is already warmed up.
Use the ActiveCampaign automation map to examine how your various automations interact with one another. It makes it simple to examine your email marketing tools from the a broader perspective and to locate fresh opportunities that will allow you to maximize the growth of your firm.
The map view allows you to visualize the whole funnel map and understand how each component links, allowing you to make improvements to your plan following what you observe.
Sales and CRM Systems
A customer relationship management system functions as a personal automation tool that assists you in prioritizing, which ultimately leads to a focus on selling. The sales CRM provided by ActiveCampaign enables you to manage all of your contacts effectively and retain all the information you require to develop campaigns that convert.
Contact and Lead Scoring
Making sure your audience is interested enough in what you have to sell before you begin selling is one of the most effective strategies to increase conversions. A lead score is a number determined by the amount of engagement a contact has with a company, and that is assigned to that individual contact.
The more a potential customer interacts with your small business or company, whether by clicking on links in your emails or visiting your website, the higher their lead score will be. Lead scoring in ActiveCampaign allows you to determine which contacts are ready to buy by measuring their level of engagement with your content.
With the ActiveCampaign Gmail extension, you'll be able to handle all of your sales communication without ever leaving your inbox on Gmail. Track how many times a contact has read, opened, and responded to your emails.
Then, you may respond to them via Gmail, and ActiveCampaign will instantly update their contact card with the new information. This will turn ActiveCampaign into a central location for your contact information.
Smartphones and other mobile devices are increasingly being used to check email, browse the web, and more. Through the SMS marketing features of an ActiveCampaign account, you can communicate with your contacts via their mobile phones and other social media platforms.
In addition, you can seamlessly sync Facebook Custom Audiences with ActiveCampaign.
Customer Service & Support
ActiveCampaign customers can get assistance through email, live chat on the company website, or one-on-one instruction.
In addition, they provide users with access to a comprehensive Help Center and an online community forum where they may seek assistance with troubleshooting common issues.
Additionally, they provide free migration services and have a directory of trained consultants available in case you require additional hands-on assistance. You can collaborate with these consultants to develop a unique plan for making the most of ActiveCampaign to achieve your business goals.
How much does ActiveCampaign cost? Pricing is based on the plan that you select as well as the number of contacts you have.
Plans with a higher monthly premium are the only ones that include access to the CRM feature. There is no free plan available through ActiveCampaign. ActiveCampaign provides a discount for annual contracts that are paid in full at the beginning of the year.
Any business in need of a simple yet effective email marketing tool should look into ActiveCampaign's Lite Plan. If your business is looking for a platform that can handle both email marketing and customer relationship management, look into ActiveCampaign's Plus, Professional, or Enterprise plans.