How To Create Urgency in Sales (10 Ways)

Gabriel Ryan

also recommends Deadline Funnel

August 11, 2023
December 12, 2022

Many people consider starting a business to be a dream come true. It can be an excellent opportunity to take charge of your career, establish your own hours, and earn your own money. However, as any sales professional knows, owning a company is full of challenges. One of them is finding strategies to stand out in a crowded market and keeping your sales pipeline full.

Creating urgency with your prospects and clients is one sales tactic that might assist you in overcoming these problems. The feeling of generated urgency can be a powerful motivation. Using it appropriately can help you close more sales and develop your business.

So, what exactly is sales urgency? And how can you convey a sense of urgency without appearing pushy or desperate? Continue reading to discover.

What Is Urgency in Sales?

Professionals use urgency in sales to give the impression that their target audience and prospective consumers must move quickly if they want to buy your goods or get the best price. Creating a sense of urgency encourages clients to buy now rather than later.

Often, urgent advertising appeals to the audience's FOMO or fear of missing out on something essential. Combining two factors is usually required to create anxiety surrounding missed opportunities. To begin, businesses often demonstrate why the product is desired. Second, they limit the number of products offered and give limited-time offer pricing, to combine the factors of desirability and scarcity.

Sales urgency is more vital in today's market than ever. Unfortunately, breaking through the noise in a world where salespeople bombard customers with marketing messages and sales pitches is difficult. Creating urgency is one method to break through the clutter and capture your prospect's attention.

The Basic Sales Process


Prospecting is the initial phase in the sales process. At this stage, you identify potential clients and determine if they need your services and if they can afford them.


The following stage is preparing for your first encounter with a potential customer by researching the market and gathering essential information about your product or service. Next, create your sales presentation and personalize it to the specific demands of your target client.

Again, preparation is essential for achieving success. The more you understand your prospect and their demands, the more you will be able to answer their issues and differentiate yourself from the competition.


If you are ready to make initial contact with your client, this is known as the approach. Sometimes this is done in person, sometimes over the phone. Three approaches are commonly used.

  • Premium approach: Give your potential client a gift at the start of your encounter.
  • Question approach: Getting the prospect's attention by asking a question.
  • Product approach: Provide the prospect with a sample or a free trial of your service to review and evaluate.


During the presentation stage, you actively show tried and true tips on how your service or product addresses the needs of your target customer. Presentation implies using PowerPoint and presenting a sales pitch, but this is not always the case—you should actively listen to your customer's demands and then act and answer accordingly.

Handling Objections

Handling objections is the most undervalued aspect of the process. This is where you listen to and address your prospect's issues. But, unfortunately, it's also where many unsuccessful salespeople give up after one rejection.


In the last stage, you receive the client's choice to proceed. Depending on your business, you might employ one of these three closing tactics.

  • Choice close: Assuming the sale and providing the prospect with a choice in which both alternatives close the sale—for example, "Will you be paying the entire fee upfront or in installments? Or will it be cash or credit?
  • Extra inducement close: Offering the prospect a free month of service or a discount to entice them to buy.
  • Standing room only close: Creating increased urgency by emphasizing the importance of time—for example, "The price will go up after this month" or "We only have six spaces remaining."


Your work continues once the sale is completed. The follow-up step keeps you in touch with closed consumers, not just for potential repeat business but also for referrals. Maintaining relationships is also important because retaining current clients is six to seven times less expensive than obtaining new ones.

Why Is Urgency in Sales Important?

There are numerous advantages to building urgency in sales. Here are a few instances.

You Get To Stand Out

Millions of entrepreneurs throughout the world start new firms each year. Every year, nearly 600,000 new firms open in the United States alone. As so many businesses compete for attention, identifying strategies to stand out from the crowd is more crucial than ever.

Creating sales urgency is one method. If you can create a sense of urgency around your product or service, you'll be able to attract your customers' interest and convince them to pay attention to your company.

Helping Customers Make Immediate Decisions

Some marketers have improved sales by %332 by establishing a sense of urgency in their customers. People's natural desire to avoid missing out is tapped upon by urgency.

Consumers who believe they will miss out on something are more likely to act. Smart marketers understand this and use the power of FOMO to increase sales. The results are stunning. FOMO marketing accounts for 60% of total sales.

You Build Better Relationships with Your Customers

Sales urgency can be smooth and friendly when done correctly. Applying urgency correctly can help you develop stronger relationships with your consumers.

How? By generating sales urgency seeds in your prospects, you demonstrate your commitment to their success. You are interested in assisting people with their challenges and seeing them succeed. This fosters trust and rapport, which are necessary for any successful sales partnership.

Making Purchasing Easier for Your Customers

Getting a prospect's attention is one thing. It's another thing entirely to seal the transaction. Creating sales urgency can help you complete deals faster by moving prospects through your buying process more rapidly.

In addition, you'll be able to persuade your prospects to make a purchase sooner rather than later with the same principle work. Customers who feel compelled to buy now are less inclined to procrastinate or try to negotiate a lower price.

Increasing Your Sales

Your sales strategy is just as good as your ability to implement it.

When you have a sense of urgency about your sales goals, you are more inclined to act and complete tasks. This will allow you to fine-tune and improve your sales strategy.

How to Create Urgency in Sales

There are various strategies for increasing sales urgency. Though many of these strategies appear identical, they each have goals and potential outcomes. Consider the following procedures and approaches when creating urgency in sales:

Find the Right Audience

To build urgency in sales, make sure you find people that want your goods or services. There are two approaches to aligning your product with your target market. These are the routes:

  • Create a product that your target clients require.
  • Find the customers who require your product.

Understanding your clients may help you produce an advertisement that shows them why your product is helpful to them, whether you create the product before or after discovering your intended audience.

Then, once you've convinced them of its utility, you can persuade them to buy it immediately rather than later. You can add value to your existing goods by holding a sale, combining products, or writing a lengthy description of how your product addresses an issue for your prospective clients.

Choose Words That Create Implied Urgency

Another frequent way to create urgency is to imply it with phrases like "act now" and "time is running out." Even if the actual urgency does not present, you can still give the impression that the best value is only accessible now.

Create Scarcity

Limiting the number of sales or products available is one way to create urgency. For example, you may manufacture only 500 things to sell and mention this information in your advertisement.

Alternatively, you may bundle your products for a low price but limit the sale to 1,000 consumers. In either case, these approaches can persuade your clients to buy while the product is still accessible.

Make Purchasing Easy

You can raise the urgency of a sale by simplifying the purchasing procedure, such as putting a button on your website that allows customers to make a direct and distraction-free purchase. In addition, using popular payment apps to buy things can reduce customers' time to complete their purchases.

Simplify and Streamline

Making the process from the sales presentation to buying as efficient as possible, such as having a single web page encompassing the entire procedure, might make things more urgent. For example, consider using this strategy to create a single page that includes the following:

  • A straightforward sales presentation that describes the worth of your goods.
  • The urgency and scarcity words conditions for your transaction, such as a time restriction or the scarcer a product.
  • A countdown timer that counts down the time limit, time remaining, or the number of available products.
  • Your product's promotional image or video
  • A straightforward purchase approach

Notify Your Customers about New Deals

Whether you utilize email marketing or phone notifications through an app, notifying your customers about new sales deals before or shortly after they begin can help boost urgency. You can also use these approaches to regularly remind your customers of the limited time or product scarcity. This helps them remember to purchase while they still have the opportunity.

Offer Payment in Installments

Allowing your consumers to pay for your goods in installments may boost their likelihood of purchasing them sooner because it allows them to afford the merchandise more easily.

In addition, making the item more accessible this way enhances ways to create the urgency because it may allow the buyer to obtain the item sooner than if they had to save more money to pay the entire price in one transaction.

Grow Your Business with
Deadline Funnel

Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.

Sign Up

Sales Urgency Techniques

Offer Something People Want

A product or service must be one people actively seek out in order for urgency to be compelling. No number of time-limited discounts will convince someone to buy your products if they have alternative interests. Urgency heightens already-present sensations of desire. It does not produce them. This is also vital to remember when driving visitors to your website.

Set a Deadline

If potential customers realize they don't have to buy your goods or service right away, they're more inclined to put it off to assess the benefits and drawbacks. Then, as a result, they might forget about it.

You can encourage individuals to act by running your bargains and offers for a short while. Using a stopwatch on your website is a good way to create time pressure. Display the number of days, hours, and minutes readers must decide.

Create Scarcity

The urgency and scarcity of a product or service increase its demand. If you can emphasize how rare your product or service is - or at least give the impression that it is about to run out - you can entice them to click the "buy button" before someone else does.

Indicating that you have a limited number of items left in stock is a common tactic used by online store retailers. To do this, if you provide a service, you might use a similar strategy by only taking on a certain number of clients each month.

Use the Right Words

Strong words and an appealing CTA might mean the difference between a purchase and a visitor clicking away. Likewise, time-related terms are very effective at instilling a sense of urgency.

Try including some of the following phrases in your copy:

Offer a Bonus Incentive

Give customers an additional reason to act quickly in addition to your main offer. For example, you may provide free delivery for a limited time or provide a free surprise gift to your first ten buyers. This method is effective when combined with other limited-time or FOMO tactics.

Write Powerful Subject Lines for Your Emails

Create a sense of urgency and scarcity words in your marketing email subject line. People are most drawn to time-related words, such as those listed above, or vivid action verbs. The more clearly you convey your message, the more likely subscribers will open the email (and visit your eCommerce store).

Use Numbers

Numbers are an excellent technique to capture people's attention and make an offer more appealing. Use numbers to create a sense of scarcity, such as "Only 3 more in stock!" Alternatively, consider using numbers to improve your social proof by telling clients how many others have purchased your product or service.

Use Warm Colors

Color psychology is inextricably related. HubSpot research backs up the theory that choosing warm hues (red, yellow, and orange) for your CTA buttons can generate a sense of urgency that encourages action. Conversely, cool hues like blue and green could be more successful at getting visitors to click.


The ability to convey a sense of urgency might mean the difference between closing a contract and falling short of the competition in sales. A strong sales tactic, urgency, can inspire potential customers to act and make a purchase from you. A great way to increase conversions is to make people feel they will lose or miss out on a fantastic chance.

Like many other strategies, the greatest way to use urgency is in moderation. Refrain from constantly pressuring potential consumers; doing so will cause them to lose interest in your services. Instead, concentrate on presenting fantastic sales that are temporary.

Most Popular

4 min read
Quit Selling Ice To Eskimos — Finding Product Market Fit
Read More
7 min read
The Webinar Marketing Playbook — Free 6-Step Guide To Masterclass Profits
Read More
Cross-Selling and Upselling: How To Use Both To Increase Sales
Read More

Convert More Leads to Customers on Autopilot with Evergreen Email

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.