Creating an online course is a terrific way to take your existing knowledge and monetize it. Unfortunately, it isn't as simple as just throwing it into readable content. Many people create courses without a plan and the course never makes any money.
Creating a course can be difficult enough but marketing the course is where most people fail. Marketing your online course without a proven roadmap usually ends up costing you a lot of time and money that you don't make back.
That's what makes Amy Porterfield and her Digital Course Academy so unique. She has a proven track record going back many years of helping everyday people successfully create digital courses and turn them into income streams they never thought were possible.
Here at Deadline Funnel, we've seen what Amy and her staff can do firsthand as we continue to work with some of her most successful students.
Who is Amy Porterfield?
Amy Porterfield is an online marketing expert, course creator, and founder of the multi-million dollar digital course business she named Digital Course Academy. Amy is also the host of a wildly popular podcast called Online Marketing Made Easy, where she helps millions of online business owners.
Amy had a vision for her business; she wanted a business that would allow her to have the freedom to work whenever she wanted and wherever she wanted. She also wanted to use her unique teaching style to inspire other budding online business owners to become digital course creators.
Amy has become the authority in the digital course niche, and her company, Digital Course Academy, is so sought after that there is a waiting list of people waiting to get her help in launching their own successful course.
Amy Porterfield has really thought of everything when creating this program that covers the entire process from the start to the first launch.
Here is our Digital Course Academy Review.
What is the Digital Course Academy?
Amy Porterfield's Digital Course Academy is an online course creation program that aims to help creators turn their knowledge and expertise into their own digital courses.
The goal of Digital Course Academy is to walk people through the entire course creation journey, including creating their course idea, course creation, marketing, and course launch, which means getting the course into the hands of people who want it.
Amy is adamant that her program is for people who dream of having a life that doesn't trade dollars for hours and allows them to make enough money to work when they want and where they choose.
Deadline Funnel’s Free Amy Porterfield Webinar Funnel Training
Deadline Funnel founder Jack Born was a recent guest on Amy Porterfield's Online Marketing Made Easy Podcast and together, they created a special free training for her listeners about creating your own evergreen webinar.
This special training also includes an extra-long free trial of Deadline Funnel, which Amy says has become a huge part of her course creation business. Click the link below for more details on how to take advantage of this free training.
Benefits of Enrolling in the Digital Course Academy
Amy Porterfield's Digital Course Academy promises to provide the tools, inspiration, and support you need to make your online course journey a success and have your own Digital Course Academy Celebration.
Here is what you can expect after completing the program.
Nail Down Your Course Topic
The first step in Amy Porterfield's Digital Course Academy is helping you take your online course idea and turn it into a solid course topic. The topic is typically in an area you are already an expert in and something your audience will gladly pay for.
Validate and Pre-sell Your Program
Before recording a single lesson, you will be able to establish your audience and make them excited to invest in your course, so when you are ready to launch, they are ready to buy.
Develop a High-Converting Webinar
Through this program, you will learn how to create a high-converting webinar presentation and an irresistible offer that authentically enrolls the best prospects into your course.
Expertly Record Your Course Program
Because of this training, you will be able to expertly record your course content even if you have a tiny budget and have never recorded anything before.
Craft Your Course Marketing Plan
Besides expert creation of your online course, Amy Porterfield's Digital Course Academy will make sure you craft a marketing plan for your course that will bring in highly qualified leads.
Craft a Compelling Sales Page
Finally, Amy Porterfield's program will assist in creating a compelling sales page with a post-webinar email funnel that will give your prospects the best possible chance to convert.
6 Implementation Modules
These 6 specially designed modules will show you everything that's necessary to turn your expertise into an engaging and successful digital course.
The Webinar Fill-up Formula
With this formula, you'll never have to worry about delivering to an empty room again. You'll get a packed house full of "ready-to-buy" prospects ready to convert into customers.
Next Level Email Marketing, Sales Page, and Social Media Strategies
You can expect a three-times increase in enrollments using next-level email marketing, sales page, and social media strategies.
A Complete, Step-By-Step Launch Plan
This complete, step-by-step launch plan shows you how to pre-sell your course and how to implement a high-converting marketing strategy that will help enroll more students than you ever thought possible every time you use it.
Components of Amy Porterfield's Digital Course Academy
The 6 Implementation Modules
Module 1: The 9 Key Decisions
The first module is broken into 9 separate lessons. Each is designed to help you make some of the most crucial decisions in developing your online course. The lessons include the following:
Choosing Your Course Topic Lesson
Defining Your Ideal Customer Avatar Lesson
Selecting Your Course Type Lesson
Declaring Your Course Transformation Statement Lesson
Crafting a Stellar Course Name Lesson
Pricing Your Course Lesson
Choosing Your Course Content Creation Strategy
Selecting Your Tech Set Up
Scheduling Your Launch Dates
Module 2: Validating Your Course
Module 2 is broken into an introduction course snapshot lesson and 3 separate lessons to help validate your course. The lessons are as follows:
The Course Calls Strategy Lesson
Social Validation Strategies Lesson
The First 10 Strategy Lesson
Module 3: The Art Of Outlining & Recording Your Course
Module 3 contains an introduction snapshot and 6 specific lessons that help you navigate creating your online course outline and eventually recording it. The 6 lessons include:
How to Outline Your Course
Refining Your Course Outline Lesson
The Course Support Strategy Lesson
Choosing Your Recording Strategy Lesson
The Art of Teaching Inside a Digital Course Lesson
Recording Tips and Tricks
Module 4: The Digital Course Sales Blueprint
Module 4 consists of an introduction snapshot and 5 carefully created lessons to help you with creating a specific blueprint for successfully selling and marketing your online course. The lessons include:
Crafting Your Irresistible Launch Offer Lesson
Setting Your Launch Revenue Goal Lesson
The Digital Course Sales Page BluePrint
The Behind-the-Scenes Tour of a High-Converting Sales Page
How to Create a 30-Day Pre-Launch Runway
Module 5: The Profitable Webinar Framework
Module 5 of the 6 Digital Course Academy implementation modules goes through the steps of developing and launching a profitable webinar. The lessons include:
The Profitable Webinar Framework Lesson
The Profitable Webinar Slide-by-Slide Walkthrough Lesson
The Golden Rules for Delivering a Profitable Webinar Lesson
How to Map Out Your Live Webinars
The 5 Key Elements of a Successful Webinar Registration Page
The 7 Strategies to Boost Webinar Sign-Ups
Module 6: Crafting Your Email Sequences
Lesson 6, the final implementation module in the Digital Course Academy, includes an introduction snapshot and 7 lessons that guide you through creating all of the emails you will be using before and after your webinar. These lessons include:
How to Craft your Webinar Invite Email Lesson
How to Craft your Pre-Webinar Emails
How to Craft your Webinar Replay Email Lesson
How to Craft your Post-Webinar Emails
How to Craft your Post-Webinar Sales Booster Emails
How to Craft your New Customer Onboarding Emails
The Live Launch Wrap Up
Course Bonuses
Amy Porterfield promises to provide tools, inspiration, and support to everyone taking the Digital Course Academy journey. She delivers on this promise with these valuable, money-saving bonuses to make sure your path to success is smooth and to keep you motivated throughout the process. These bonuses are valued at over $3000 so let's take a look at some of them (bonuses are subject to change each launch).
Core Bonus #1 - 9 Weeks of Live Q&A with Amy and her team inside the Digital Course Academy Community for Members Only (Available upon purchase of the program)
Core Bonus #2 - How to Turn Your Live Launch into a Profit-Generating Evergreen Funnel (Available after the refund period has expired)
Core Bonus #3 - Start From Scratch Module: How to Kickstart Your Email List to Grow your Online Business (Available upon purchase)
Pay in Full Bonus - How to Use Paid Ads to Fill Up your Webinars (Available after the refund period has expired)
The Facebook Group
This private Facebook group is only for people participating in the Digital Course Academy. Amy has created an ambitious and supportive community with this Facebook group that her students love.
Students can use this Facebook group to interact with other students in the program, ask questions, and get support for every step of their journey, including technical difficulties. Students find this private Facebook group an invaluable resource as they build their profitable digital course.
The Tech Library
The Digital Course Academy Tech Library is an excellent resource for anyone new to the online business world! It's an extensive library of all tech-related hardware and software that can help you in starting your own profitable digital course.
Resources
Digital Course Academy provides its customers with a ton of valuable resources that are essential for any online business owner. These resources include access to content created by some of the most brilliant minds in creating online businesses.
This engaging content is designed to help you with all areas of starting your new online business. They also provide money-saving coupons for software programs you can use to make the creation of your business smooth.
The Q&A Vault
The Digital Course Academy Q&A Vault is exactly what it sounds like. This is a treasure trove of questions that students have asked during the process of creating their own online courses. The questions are answered in detail by the team at Digital Course Academy so if you have a question, you can find the answer here.
Profitable Digital Course Types
Workshop Online Course
A workshop online course is a course somewhere in the neighborhood of 2 hours in length that is either live or pre-recorded. In the workshop course, you teach a specific subject that you are an expert in that people can learn and get results to right away.
These quick-hit online courses don't take a lot of time to set up and are the perfect place to start when getting your feet wet in creating your own course. You can expect people to pay anywhere from $10 - $200, and the course can provide a nice income stream.
Starter Online Course
Starter online courses are also perfect for people getting started in digital courses. The starter course is a pre-recorded instruction that drills down into one main area and covers a lot of ground.
The starter course also puts you on the map as an expert in a specific field that you can use to create more advanced courses in the future.
Spotlight Online Course
The spotlight online course is an ultra-detailed course that is focused on one area. It takes participants through a step-by-step process on how to be successful in that specific subject.
The spotlight course is a little more advanced than a starter course because you really go deep into one topic, and the audience has more knowledge & experience coming into this kind of course.
Signature Online Course
A signature online course is the most detailed course you can create on a topic. The purpose of this course is to be laser-focused and cover every detail on a subject from top to bottom. Participants usually pay a higher price for signature online courses and expect dramatic results.
Certification Online Course
If you have been in business for many years, and you have the process or framework to teach other people how to teach, you can show your expertise and create your own certification for your methodology and success standard.
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