How To Create An Evergreen Webinar Funnel
Evergreen webinars don't have to be as boring as traditional seminars. By using the following advice, you can create valuable content and set up an evergreen webinar system:
Decide On The Webinar Format
Generally, you could pick one of these three basic formats: panel discussions, interviews, or single speakers. The first one works best for small audiences because it mimics a conversation with friends.
You must invite a subject-matter expert for the interview format. If you have several presenters, you could hold a panel discussion or online conference where one serves as the moderator and the others discuss their specialty areas.
In addition to these standard formats, you can make evergreen webinars and include case studies and product demonstrations. Product demonstrations are excellent for educating recently acquired customers.
It can also instruct staff members on how to use a particular product. However, case studies can be used by marketers to highlight real customer experiences and how they were able to use a specific product or service to solve their problems.
Write Your Script
You should make it as perfect as possible, even if it's just you conducting recurrent automated webinars. However, to avoid making mistakes that necessitate additional reshooting, you must write a webinar script to serve as your guide.
When writing the script for a webinar, include a summary of the speakers and what to anticipate, as well as a section for questions and answers at the end to address any issues raised by the audience.
Assemble Your Team
You should have a host and a presenter or orator for your interview webinar unless you plan to handle everything yourself. Technical assistance is always available, but it's not as crucial as when you produce live webinars. This is because, should a glitch arise, you could reshoot the scene.
Prepare the Visual Material
Remember that some viewers process information more effectively through visual means, requiring images and graphs. Therefore, you must have this content prepared for your intended audience.
Since the audience will only be able to see your face for the entire webinar, using visual aids will also make your presentation more engaging. Additionally, using visual aids makes teaching simpler, particularly when creating tutorial videos.
Choose a Webinar Platform
Users can make an evergreen webinar funnel with several different tools. Simply select user-friendly webinar software that meets your needs and is within your price range.
Look for features you want to incorporate into your presentation when selecting the best evergreen webinar software, such as polls and live chat boxes. Also, consider your budget, as webinar platforms offer different price points.
You can use the following examples of evergreen webinar platforms:
- My Own Conference
StealthSeminar is one of these time-tested webinar platforms that not only assists you in having an automated webinar but also offers you actionable templates that will help you convert more leads, saving you time. In addition, you can monitor your webinar statistics to make adjustments the following time you conduct one.
Record and Edit Your Webinar
You can begin recording your webinar session as soon as your script, visual aids, and webinar software are ready. Then, include any additional audio, video, or visual content that will complete your video. You can even give it the appearance of a live event by including a live chat box or product offers.
These are fantastic because you can edit them until you're delighted with how they turned out. Since an evergreen webinar is sure to be viewed for a long time, this is precisely what you should do. On the other hand, a poorly made webinar without pertinent content could harm your brand's reputation.
Schedule The Webinar Showing
You can choose when your webinar event is shown, which is one of its best features.
According to statistics, Thursday webinars have the highest participation rates at 25%. Webinars scheduled for Wednesday and Tuesday immediately follow this. The best times to hold your webinar event appear to be 11 A.M., 2 P.M., and 1 P.M. It has also been pretty clearly tested out that releasing one webinar weekly produces excellent results.
Best Practices When Recording A Webinar Video
Plan Your Content
Write it down, reflect on it, and then give yourself a few days to make any necessary revisions. You should do this to ensure that you meet all of your goals and get the feedback you require from your audience.
Keep Things Timeless and Evergreen
Avoiding references to things that might date your webinar or make it quickly lose its relevance is a good idea if you want it to last for any length of time. Keep things essentially perennial.
Avoid mentioning holidays, the climate, news affairs, and even the time daytime. For instance, "welcome" is preferable to "good morning." Small things can cause people to leave the experience prematurely.
Set Expectations and Encourage Engagement Upfront
Set the audience's expectations by explaining that your presentation will be interactive for a few minutes. The duration viewers spend watching your webinar can be increased by reviewing a few housekeeping items at the beginning to increase engagement.
For example, explain how chat works, let them know about the interactions that will occur throughout the presentation, and ask them to support you if they find what you're sharing helpful.
Start by stating something along the lines of, "during this presentation, you'll see things like questions, polls, and tips pop up that allow me to interact with you while I am presenting.
For example - a poll about where they learned about the webinar can pop up as you ask “how did you hear about this event?” After asking, a pause can be strategic because taking a break causes people to feel as though they must react and join in on the experience.
Top Evergreen Webinar Platforms in 2022
Anyone can start using Livestorm's webinar platform because it has a limited but free plan available! There aren't many evergreen webinar software options that offer a free pricing plan, but Livestorm is one of these exceptional finds.
You can create on-demand webinars with up to 20 minutes of play time using their free plan (no credit card required), but only up to 10 participants are permitted.
Calls to action, events that require payment for access, Q&As, and polls are some of Livestorm's standout features. One cool feature of Livestorm is that you can view a demo of an on-demand webinar on their website to see what the attendee experience is like.
Demio offers live, ongoing, and automated webinar delivery. For example, Demio's Growth plan offers features like polls, handouts, call to action, live chat, and events lasting up to 8 hours. However, Demio lacks a direct pay-to-access event feature in contrast to the other software on this list.
Additionally, Demio offers a 14-day trial that is free and doesn't require a credit card. So make sure you try it for yourself.
EasyWebinar offers a variety of access options to draw participants. EasyWebinar offers three options for evergreen webinar creation: right-on-time events (webinars begin every 15 minutes), wait for its events (you choose the date and time), or on-demand events (get instant access).
There is no live chat option or paid events, so their evergreen webinar features may not be as big as other companies on this list. You do, however, receive polls and calls to action. In addition, you can reap the benefits of a 14-day free trial of EasyWebinar, like you can with most of the software on this list, to see what it can do for you.
Because WebinarGeek is browser-based, there is no need to download any special software to host a webinar. You can set up a webinar in just a few minutes. You can interact with your audience lightheartedly by using polls, quizzes, live chat, call-to-action buttons, and more.
Statistics reveal precisely what was said during the participants' webinar interactions. Even better, you can create a tailored follow-up based on the data gathered during your session. Another fantastic feature of WebinarGeek is the ability to upload your pre-recorded presentation, including previously hosted webinar videos, to create hybrid webinars.
All your webinars are automatically recorded, so you can send out the webinar replay page or reuse your content. The software can also create an automated or on-demand webinar so that you can start hosting and generating leads immediately.
Regularly produce webinars that can be converted to evergreen. They will be helpful whenever you run out of inspiration to make something from scratch. Webinar recordings will improve your SEO and increase website traffic over time. The fact that you only need to prepare for evergreen webinars once is their biggest advantage.
Write down a script that details what your audience will see and gain from attending your meeting as a starting point. Your audience will know you're lying if you act like your automated sessions are live. Remember that automated content need not be monotonous.
Does Zoom Do Evergreen Webinars?
You can use Zoom to record your webinar live, and then convert it into an evergreen webinar by uploading the recording to a platform like Wistia or Vimeo, and then building an evergreen webinar funnel with a platform like Stealth Seminar.
Are Evergreen Webinars Effective?
Absolutely! Though you will likely see less conversions than from a live webinar, the big benefit of an evergreen webinar is that it can run 24/7. Would you rather have an A+ sales person bring you one big sale a week? Or a C average sales person bring you a new average sized sale every single day of the year?
It is expected that the market for webinars will expand rapidly in the future. It has been demonstrated that they help many businesses generate leads. When creating your webinar, using an evergreen topic that offers engaging content and subjects that are always relevant to your target audience is the best course of action. Instead of using a standard sales pitch, your marketing team can help script a webinar topic that is educational content and customer engagement combined.
What Is An Evergreen Webinar Funnel?
An evergreen webinar has been recorded in advance and is accessible 24/7 without your presence being required to host it. In addition, automating your entire sales funnel enables you to sell your course or membership program on autopilot.