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What Is a Purchase Funnel? A Modern 5-Stage Guide for Marketers
The classic AIDA model—Attention, Interest, Desire, Action—has shaped marketing strategies for decades. But B2B buying behavior has changed. Buyers now conduct independent research, consult multiple stakeholders, and expect personalized experiences. The linear funnel no longer reflects how decisions are made. To stay relevant, marketers need a more flexible, buyer-centric approach. Here’s how the modern funnel […]
