Shopify Promotion

Gabriel Ryan

Gabriel Ryan also recommends the Evergreen Email Challenge:

December 9, 2022
November 9, 2022

Integrate Shopify with ActiveCampaign or ConvertKit

You can integrate Shopify, Deadline Funnel, and ActiveCampaign or ConvertKit to create evergreen discount codes for your subscribers. First, set up an automation in ActiveCampaign or ConvertKit that starts a 3-day deadline for that subscriber.

Deadline Funnel will create a unique discount code in Shopify for that subscriber, and store that discount code in the subscriber record in ActiveCampaign or ConvertKit. Once the deadline has expired, the subscriber will no longer be able to use that discount code.


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How do I integrate Deadline Funnel with Shopify?

Create a Shopify campaign in Deadline Funnel, that is connected to your Shopify store and ActiveCampaign or ConvertKit. Then, you'll add the Deadline Funnel tracking code to your store. Each time a subscriber gets added to your automation, Deadline Funnel will generate a unique discount code for that subscriber in Shopify. And then when they click the Deadline Funnel email link in your automation to visit the product page, they'll see their personalized discount code and deadline.

What kind of special offers can I create?

The three most popular special offers are a price discount, an expiring bonus, and a limited-time product. A price discount is easy to set up - just create a page that displays a coupon or lower price than your regular offer, and your subscribers will only have access to that until their unique deadline expires. The expiring bonus allows you to offer special bonuses to subscribers who purchase before their deadline. And a limited time product goes away completely after the deadline.

Urgency: the missing ingredient

Urgency is a powerful motivator in marketing. It's the difference between sending out an email campaign telling people about your offer, and sending out an email campaign with a deadline that incentivizes your audience to take action now. Take everyone who has received your emails over the last 30 days, and you can split them into three groups: "Love at first sight," "Not going to buy," and "I'm on the fence." The third group is the 80% of your subscribers that Deadline Funnel can help you convert into buyers. The key thing to understand about this group is that they’re giving you their attention... but you won’t have it forever. Attention drops quickly over time. And there's nothing better to help convert that third group into buyers than a strong offer with a deadline.

How to measure your results

Deadline Funnel makes it easy to measure the revenue that each of your email sequences are generating. In your email platform, tag subscribers that purchase through your email sequence. And then add the Deadline Funnel sales tracking trigger so that each sale from that sequence is sent to your Deadline Funnel account.

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