With the internet and traditional media only getting noisier, more crowded and ultra competitive, it is more important than ever to make the most out of every single visitor, lead and sales opportunity that enters your funnel.
And while your upper funnel marketing efforts are focused on bringing more visitors, leads and opportunity into your funnel, CRO Marketing converts that opportunity into cash and customers, the lifeblood of your business.
What is CRO Marketing?
CRO is short for Conversion Rate Optimization, and entrepreneurs & marketers that invest their time, money and attention into CRO Marketing are looking for ways to increase the number of prospects that move from one phase of their funnel to the next.
Website visitors → New leads
New leads → Qualified or Engaged or Hot leads
Hot leads → New customers
New customers → Repeat customers
At each phase of the funnel, only a certain percentage of prospects continue on. CRO Marketing works to increase that percentage, which ultimately leads to more sales more often.
7 Ways To Increase Conversion Rate
The Ultimate Offer Blueprint is my proven playbook for increasing your conversion rate and boosting sales, by improving your offer.
By transforming your offer from simply your product & price…
To an irresistible offer that your prospects simply cannot refuse.
A no brainer, please-take-my-money-now kind of offer.
Here are the 7 components from The Ultimate Offer Blueprint
Define (or redefine) Your Ideal Customer Profile
Craft Your Value Proposition
Develop Your Unique Mechanism
Create Your Risk Reversal
Determine The Deadline
Build In Your Bonuses
Set Payment Terms
You can implement all 7 steps, or simply pick and choose.
Heck… you can even just start with a single step, such as Determine The Deadline, and add a deadline to your offer with a clear message explaining what happens after the deadline is up. Maybe the offer goes away completely, or the price goes up, or the bonuses go away… or perhaps some combination thereof.
Or, you could start by just Building In Your Bonuses, and include 1 or 2 extras as part of your offer to sweeten the deal.
Regardless of how you approach it, CRO Marketing is all about incrementally testing and experimenting with ways of increasing the percentage of people that convert on your offer.
With The Ultimate Offer Blueprint, your Conversion Rate Optimization efforts are focused on getting more leads to purchase your product or service.
And to purchase it NOW.
Grow Your Business with Deadline Funnel
Deadline Funnel gives each of your leads a unique and authentic deadline for your offer.
p.s. I’ve been getting some great feedback from these recent blog posts. Apparently a lot of you have found them helpful & inspirational. Because of that, I wanted to make sure you had a path to come back to the stories & frameworks shared in my writings from this series.
I hope you’ll find some value in all of that writing which you can find here: