Buyers don’t say no because the price is too high.
There’s something else that is much more important that’s costing you sales.
But focusing on price is where most businesses look to increase conversion rate and sales.
But then again… most businesses fail.
So, let’s take a lesson from what the most successful businesses do instead.
But first, allow me to set the stage.
What History Can Teach Us About Offering Payment Terms
In 2016 a team of archeologists uncovered the oldest handwritten document ever discovered in London.
Can you guess what the handwritten artifact was?
A love letter?
A political speech?
An inventory of products?
No.
It was in fact an…
I.O.U.
Which means…
Almost 2,000 years ago one Roman made a powerful offer to another Roman:
If you say yes, I’ll give you the goods today, and you can pay me later. Cool beans?
(The Romans loved the phrase “cool beans”. It’s true.)
Fast forward to 2023 and some of the fastest growing FinTech (financial tech) companies like Klarna and AfterPay…
… they’re doing the SAME thing.
Buy it now.
Pay for it later.
Because through the centuries the smartest marketers have known:
It’s not just the price that matters… it’s the TERMS of payment.
This. Is. Big.
And if you’re like most entrepreneurs you’re not giving payment terms the attention it deserves.
What is the final step in The Ultimate Offer Blueprint?
The thing that ties a bow on your offer.
Making it absolutely irresistible.
An offer they can’t refuse.
Ultimate Offer Blueprint Step 7 — Offer Payment Terms
It’s as simple as that.
Allow your prospects different options to spread out their purchase into payments. Play with the timing of those payments, and even the method of payment.
Not only are you likely to see a boost in the number of prospects who purchase your offer.
But they are also likely to pay you more, in exchange for more flexible and favorable terms.
